INSPIRE CENTRE CASE STUDY
How Inspire Centre Transformed Its Website—and Boosted Engagement
A real-life case study on aligning brand, boosting visibility, and driving community trust.
About the Client
Inspire Centre is a bilingual, non-profit organization funded by the Ministry of Children, Community and Social Services. Formerly known as CTCTC, the Centre provides expert rehabilitation services for children and youth with special needs across Northern Ontario.
The Challenge
The Centre had undergone a rebrand, but their old website still reflected an outdated, overly clinical look. It lacked dedicated service pages, strong calls to action, and mobile usability, preventing families from engaging effectively.
Our Approach
- Website redesign aligned with the new Inspire Centre brand
- Mobile-first UX with service-specific landing pages
- SEO groundwork and structured content
- Accessibility compliance and bilingual delivery
- Real-time analytics setup for performance tracking
- Support for internal and external rebranding communications
The Outcome
The website received overwhelmingly positive feedback from staff and clients. Media coverage helped amplify the rebrand and establish a stronger presence in the community. Analytics show increased traffic, more leads, and strong engagement from mobile users.
Why It Matters for You
A modern, accessible, and engaging website can do more than inform — it builds trust, increases visibility, and drives action. Inspire Centre’s transformation shows what’s possible when UX, storytelling, and strategy align.