Remember when FaceBook was a great place to share pictures with friends, when LinkedIn took business card trading to a whole new level and when Twitter gave you a place to vent about anything in 140 characters or less. It’s all still true, well Twitter lets you vent twice as much now but, what some still overlook is the potential value in using social media as a major marketing platform.
When done right, the low cost of social media engagement can provide significant returns whether it be increased sales, increased followers, increased friends or increased influence. You decide what returns you want, we can help you get there with three easy to follow rules. More like guidelines actually.
Post regularly and post often
If you’re not posting regularly and often then you can’t expect your audience to follow you on a consistent basis. To truly harness the power of social media use a media scheduling tool like Buffer or Hootsuite. Media scheduling helpers keep you on track for publishing at regular intervals so your audience will look forward to, and anticipate, your next post. They even provide analytics so you can monitor progress and assess outcomes.
Social media allows for infinite creative options. Be creative with attention grabbing content that resonates. Great images, dynamic colours, strong copy, entertaining animations, a short video or a combination of some, or all, of these will get you noticed. Creative infographics are also a great way to communicate your message through social channels. Information presented in this visual format engages viewers and is 30 times more likely to hold their attention than copy alone. This leads to more shares, more click-throughs and more direct engagement with an expanding audience.
Engage with your audience
Engaging with your audiences needs to happen quickly with social media, so creative content really needs to connect. Touch a nerve, push a button, stroke an ego or engage an emotion, connection is the name of the game.
The only limitation is your imagination. Creative endeavours are subjective, so what works for some may not connect with others. Don’t despair, the beauty of social media is its flexibility so content can change quickly and in real time adapting to market conditions. Unlike that billboard that’s up for few weeks, if your social media isn’t getting the result you want, you can switch up your content quickly.
FaceBook, Twitter, TikTok, Snapchat, Instagram, LinkedIn or any other of the constantly emerging social media platforms offer low cost options, for short, medium and longer term engagement with targeted audiences right where they are… online.
We can help.
Engage with us today and you can be on your way to seeing the many benefits of social media as a communications marketing tool.