Three things you need to know before developing your brand

So what’s in a brand? Your integrity. Your identity. Your soul. Your brand must convey who you are and what you do while being cognizant of who your audience is.  Your brand has to speak for your organization and be reflective of your corporate vision and mission. The right choice of colour, texture, graphics and text should be measured…

Understanding the Elements of Design

There was a time when great design required a four year degree, a light box, expensive pencils and countless years of experience. Today, thanks to tools like Canva, Stencil, or Crello, businesses have easy access to a host of beautiful graphic design templates to create awesome designs for their social media or marketing.  The thing…

The great debate – In-house Marketing vs Agency Marketing

Every business asks themselves this question at one point or another. Should I invest in an in-house marketing person or team, or should I trust my marketing dollars to an outside agency? It’s a dilemma and needs to be carefully considered. Both the risks and the returns have the potential to be high, which makes…

Get The Most From Your Social Media Presence

Remember when FaceBook was a great place to share pictures with friends, when LinkedIn took business card trading to a whole new level and when Twitter gave you a place to vent about anything in 140 characters or less. It’s all still true, well Twitter lets you vent twice as much now but, what some…

Tips For Your Next Landing Page

Once upon a time surfing meant grabbing your long board to hang ten on some rad curls. Today ‘surfing’ also means searching for info on the world wide web.  Whether for research, entertainment or just good old time wasting, if you want web surfers to hang ten on your landing page, then your landing page…

Sell Products and Services with Infographics

Infographics are great at getting you noticed by conveying content in easy to understand ways with images, graphics and text. We recommend infographics as a practical way to sell your products and services through clear, concise, effective communications. 4 suggestions to effectively use infographics to help sell a product or service. Compare and contrast. Show…

Starting A Graphic Design Project?

Here Are 6 Important Points To Ponder… If you’re looking for custom graphic design for you new logo, an infographic, a product launch, a gala event, video production, print ads or, well just about anything, then here are 6 vitaly important considerations you must keep in mind. Each and every design needs to have a…

5 types of infographics that you should know about

Infographics are powerful tools that allow you to share massive amounts of information in a short period of time. Part of what makes an infographic successful is how well the data works with the type of infographic you choose. Selecting a matching type for the data will enrich your message and make your information easier…

Creating a visual identity that works

The origins of branding The term “brand” comes from the 1000 year old Norse word brandr which means “to burn”. It references a practice of marking livestock so their ownership could quickly and easily be identified. It’s use has shifted meaning over the millennia, from herds, to artisan works, factory products, to the business promises…