Starting A Graphic Design Project?

Facebook_The 6 Principles of Graphic Design

Here Are 6 Important Points To Ponder…

If you’re looking for custom graphic design for you new logo, an infographic, a product launch, a gala event, video production, print ads or, well just about anything, then here are 6 vitaly important considerations you must keep in mind. Each and every design needs to have a clearly articulated goal and, whether you’re hiring a professional or tackling the project yourself, these 6 important points to ponder are sure to prove beneficial.



The aim of every graphic design is to effectively communicate with your audience. Hierarchy is a key consideration when creating a layout.  Simply put, hierarchy means your main message needs to rise to the top with all subsidiary messages performing in a supporting way.  Size, colour, boldness, and negative space can all add importance to certain aspects of layout  thereby highlighting the most prominent element. 



Repeating elements makes it easy for your audience to associate various parts of your design with one another. Repeating shapes, colours, or styles provides consistency and helps make the design (comprised of many individual parts) work as a cohesive message. Repetition can direct your audience’s attention and control the hierarchy of content. 



Help aspects of your design stand out by drawing audience attention to them through the use of contrasting design elements.  Differentiation in line-weights, shapes, textures, fonts and even colour can be used to your advantage. Contrasting elements allows you to highlight important design elements. 



Promote the movement of your audience’s eye from high priority items to those of lesser importance.  Grouping elements together associates them by compartmentalizing content into pockets of information. Such groupings can be achieved through the use of physical proximity, colour, font type and size, and the use of repetition in your layout.



Balance in design speaks to the “visual” weight of an object. This  weight should be thoughtfully distributed throughout the design to create a feeling of balance. Items don’t need to be the same size to be balanced, one large element can be balanced by several smaller ones. Alignment also helps bring balance to your designs. Alignment offers predictable visual channels that diminish clutter, and keep the design orderly and stable.

Icon_Negative Space

Negative Space

Negative space is the area between graphic elements. A minimalist approach can de-clutter your message by allowing room for your design to breathe. Designs with lots of negative space often stand out because of their clarity and contrast. Conversely, create an impression of fullness, movement and energy by diminishing negative space. 

These 6 points to ponder ensure your next design project has a firm foundation and a strong structure. Communicating your message through effective design provides your audience with clarity.  You are now on the right track to creating effective and informative designs for your business or organization.

Need help creating professional and effective designs?

At TWG Communications we’re excited to help you create engaging designs that will get you noticed.