Theo Margaritis is an accomplished Brand Strategist and founding partner of TWG Communications, a full service award winning advertising agency. With over two decades of experience, Theo has helped build TWG into the dynamic branding, marketing and advertising consultancy it is today. His entrepreneurial spirit, tenacity and belief that the success achieved at TWG, is a direct result of the success their clients achieve, is the driving force behind the agency’s “Clients First” approach.
Theo’s experience in brand building, marketing and communications is exemplified by numerous award winning brand launches, award shows and integrated research based advertising campaigns. Having developed several successful campaign launches, his passion is to assist organizations develop creative, engaging, and effective communications to build their brands as visual communications reflects an organization's attitude, personality and ambition.
Theo has conducted several workshops and keynote presentations, he has extensive experience in marketing and communications with clients that reach as west as British Columbia, and as east as Norway. Clients have included the City of Toronto, Waterfront Toronto, Alcohol Gaming Commission of Ontario, Hotel X Toronto by the Library Hotel Collection (NewYork), European Union, Canadian Gaming Association, Loblaws Canada, Ontario Tourism Marketing Partnership Corporation, Kijiji Canada, Humber College, and the Canadian Association of Science Centres, to name a few. He has also facilitated and developed brands for municipalities, economic development authorities, and regional tourism destinations.
For the past 16 years, Theo has also consulted as senior associate at H+K Strategies, Canada’s leading strategic communications consultancy, with nine offices across Canada.
He is a Licensed Players’ Agent, providing player representation, media relations & communications services in North America and Europe, which include soccer legend Giorgos Karagounis.
In addition to the extensive list of creative awards received, Theo has been recognized for his business acumen, dedication to client requirements and extensive community involvement. Theo is fluent in Greek, appreciates architecture, European travels, middle eastern music, fashion, volunteer coaching, is passionate for "The Beautiful Game”, and resides with his family in downtown Toronto.
EXPERIENCE IN INDUSTRY
26 years agency experience.
NBDCC Top 40 under 40
Nipissing University Alumni Achievement Award
Northern Ontario Business Young Entrepreneurs of the Year Award (co-winner)
North Bay and District Chamber of Commerce/Air Ontario Young Entrepreneur Award (co-winner)