Shell Canada
DESIGN AND DEVELOPMENT OF COMMUNICATIONS PUBLICATION/REPORT
CHALLENGE
TWG Communications was challenged with creating a document providing corporate messaging in a stimulating and engaging package for Shell Canada’s proposed refinery project.
INSIGHT AND KEY CONSIDERATIONS
A project of this magnitude has a variety of implications for the proponent company, the economy and the community. While the final decision won’t be made until 2009 the hard work of communicating goals starts now.
IMPLEMENTATION
TWG Communications developed a simple yet engaging document highlighting all the necessary corporate messaging involving key dates, Shell milestones, commitments to the environment, regulatory and other processes and a clear overview of the project. The text and visual elements were bundled into a colourful and concise document.
RESULTS
This document was very well received by Shell Canada and is a stable piece being used for the purpose of communicating the proposal and the benefits of the project.