About
About Us
TWG Communications is a full-service agency specializing in design and digital marketing. Our team of expert designers, web developers, digital specialists, writers, and strategists are dedicated to delivering tailored and effective solutions for each client. We have had the honour of working with countless terrific clients, from a diverse range of sectors, across Ontario, Canada, and Europe.
The TWG Way
Since opening over 3 decades ago, TWG has maintained a simple ‘Clients First’ philosophy: our success is measured by the success we help our clients achieve. Our goal is to build relationships with each client, understanding their brand, organization, industry, competitors, and needs. We believe this enables us to create the most effective solutions and deliver real results.
Victoria
BC
48°26′N 123°22′W
Sudbury
ON
46°29′N 80°60′W
North Bay
ON
46°19′N 79°28′W
Toronto
ON
43°39′N 79°23′W
Halifax
NS
44°39′N 63°35′W
Partners
Theo Margaritis
Brand + Information Design Strategist/Partner
Theo Margaritis is a seasoned brand strategist, marketer, and founding partner of TWG Communications. He has played a central role in building TWG into a leading branding, marketing, and advertising consultancy, helping organizations define their positioning, strengthen their communications, and bring ambitious ideas to market.
Throughout his career, Theo has led award-winning brand launches, integrated campaigns, and research-driven marketing initiatives for prominent public- and private-sector organizations in Canada and Europe. His experience includes work with Hotel X Toronto, Loblaw Companies Limited, the European Union, the Alcohol and Gaming Commission of Ontario, the Government of Ontario, the City of Toronto, and the Ontario Tourism Marketing Corporation, among many others.
His work is grounded in the belief that effective communication should authentically reflect an organization’s attitude, personality, and ambition while creating meaningful connections with its audiences.
Theo brings extensive experience in brand strategy, information design, marketing, advertising, and strategic communications. In addition to his leadership role at TWG, he spent more than 15 years as a Senior Associate with Hill & Knowlton Strategies, one of the world’s leading strategic communications firms. He has also facilitated workshops and delivered keynote presentations on branding, marketing, and communications.
A distinctive dimension of Theo’s career is his experience as a Licensed FIFA Players’ Agent, providing player representation and media relations services across North America and Europe, with authorization to represent both professional players and minors.
Theo’s creative leadership and entrepreneurial achievements have been recognized with numerous awards and honours. In 2024, Ontario Soccer presented him with the Coaches Soccer 4 Life Award at its prestigious Centre Circle Awards, recognizing his commitment to improving the experience and development of players both on and off the field.
Fluent in Greek, Theo has a strong interest in architecture, travel, music, and “The Beautiful Game”.
Education:Honours Bachelor of Arts, Urban GeographyNipissing University, North Bay, Ontario
Awards & Recognitions:
- North Bay & District Chamber of Commerce Top 40 Under 40
- Air Ontario Young Entrepreneur Award (co-recipient)
- Nipissing University Alumni Achievement Award
- Northern Ontario Business Young Entrepreneurs of the Year Award (co-recipient)
- Ontario Soccer Centre Circle Awards — Coaches Soccer 4 Life Award, 2024
William Ferguson
Creative Director, Partner
William is a founding partner and Creative Director of TWG Communications. His vision and expertise have shaped TWG’s creative portfolio, earning a reputation for delivering strategic branding and innovative campaigns. Under his leadership, TWG has earned numerous creative awards, and he himself has been recognized for his business acumen, client-focused approach, and community involvement.
Known for scouting and collaborating with top talent, William ensures that TWG is always equipped with the expertise needed to serve a diverse client base and deliver the highest standards of excellence.
Throughout his career, William has witnessed significant changes in the communications landscape and his passion for learning keeps him at the forefront of industry trends and innovations, ensuring TWG remains ahead of the curve.
A proud resident of North Bay, Ontario, William actively volunteers and contributes to his community. An avid biker, he enjoys long-distance riding, reflecting his commitment to both personal and professional growth.
Education:Honours Bachelor of History (With Distinction) (Hon. B.A.)Nipissing University, North Bay, ON
Awards & Recognitions:
- Northern Ontario Business (North Bay) 40 Under 40
- North Bay and District Chamber of Commerce / Air Ontario Young Entrepreneur Award (co-winner)
- Nipissing University Alumni Achievement Award
- Northern Ontario Business Young Entrepreneurs of the Year Award (co-winner)
- Queen Elizabeth II Diamond Jubilee Medal, in recognition of contributions to Canada
Clients
- Alcohol Gaming Commission of Ontario
- Anishinabek / Union of Ontario Indians
- Aqua Bio Technology ASA – Norway
- Boart Longyear
- Canadian Association of Science Centres
- Canadian Cancer Society
- Canadian Children’s Literacy Foundation
- Canadian Diabetes Association
- Canadian Gaming Association
- Canadore College
- Carpenters Union of Ontario
- Certified Management Accountants of Ontario
- City of North Bay
- City of Penticton
- City of Toronto
- Coca-Cola Canada
- Collège Boréal
- Community First Credit Union
- Department of Foreign Affairs and International
- District of Nipissing Social Services Administration
- Environment Commissioners Office of Ontario
- European Union
- Gairdner Foundation
- George Brown College
- Greenbelt Foundation
- Hands TheFamilyHelpNetwork.ca
- Hotel X Toronto
- HP Canada
- Humber College
- Huron Produce/Suntastic
- Jack Garland Airport (YYB)
- Kijiji Canada
- Library Hotel Collection (New York)
- Loblaw Companies Limited
- Maple Leaf Foods
- Mattawa General Hospital
- Mattawa-Bonfield Economic Development Authority
- McDougall Energy
- Memorial University
- Miller Technology
- Motorola Canada
- Municipality of West Nipissing
- Nipissing University
- North Bay Hydro
- North Bay Regional Health Centre
- North East Mental Health Centre
- Northern College
- Northern Ontario Heritage Fund Corporation
- Northeastern Ontario Tourism
- Nova Scotia Gaming Corporation
- Office of the French Language Services Commissioner
- One Kids Place
- Ontario Cast-in-Place Concrete Development Council
- Ontario Ministry of Transportation
- Ontario Northland Transportation Commission
- Ontario Parks
- Ontario Pharmacists’ Association
- Ontario Tourism Marketing Partnership Corporation
- Ontario Wood WORKS!
- PDAC Mining Matters
- Petro Canada
- Province of Ontario (Vendor of Record)
- River Philip Foundation
- Roche Canada
- Royal & SunAlliance
- Royal College Canada International (RCI)
- Saskatoon Economic Development Authority
- Science North/Dynamic Earth
- Shell Canada
- Study North Initiative (SNI)
- The Redpath Group
- Timmins Economic Development Corporation (TEDC)
- Toronto Metropolitan University
- Town of Huntsville
- Trade Canada (G20 Summit)
- Zymtech Productions AS (Norway)
Recognition
SUMMIT CREATIVE AWARD – BRONZE — Canadore Foundation Website Redesign for the Canadore Foundation, in the category of Non-Profit Website.
All awards →Want to know how we'd approach yours?
Clients First is how TWG measures itself. Tell us the problem and we'll come back with where we'd start.