Blogs

What we've been working out.

Notes on brand, information design, strategy, and marketing automation, plus the occasional piece of agency news.

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Building Brand Awareness for Autism Service Providers

In a fee-for-service model, where families have the power to choose their providers, Brand Awareness for Autism Service Providers becomes a critical pillar for success. Building a recognizable and trusted brand ensures that your services ar

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What Families Look For in Autism Service Providers: 5 Insights You Should Know

Parents looking for autism service providers make decisions based on trust, evidence, and the ability to meet their child’s unique needs. Understanding what families value most can help your organization improve visibility, strengthen relat

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How Autism Service Providers Can Strengthen Community Outreach in a Digital Era

For autism service providers, building trust and awareness in the community has always been essential, but in today’s digital landscape, the way families connect with organizations has changed dramatically. Parents now turn to the web and s

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TWG Communications Wins Gold and Bronze at the 2025 Summit International Awards

North Bay, Ontario (September 12, 2025) – TWG Communications has earned two honours at the 2025 Summit International Awards (SIA), recognizing excellence in creative marketing and design. Gold Award – Advocacy & Social Impact MessagingMusko

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TWG Communications Becomes Canada’s First Canva Agency Partner

We’re excited to share that TWG Communications has been named the very first Canva Agency Partner in Canada. This milestone makes TWG part of a select global network of agencies recognized for helping organizations unlock the full potential

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Marketing Automation – The Smarter Way to Positive Engagement

Automation in marketing has been a game changer for many organizations. For Autism service providers who are navigating the complexities of the fee-for-service model in Ontario, an automated marketing approach that enhances existing marketi

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The Time Is Now to Unlock the Power of Tourism in Small and Rural Communities

Tourism has long been considered the cherry on top of a local economy. It is nice to have, but not essential. That thinking is outdated. Today, tourism can and should be the engine under the hood. It quietly powers job creation, small busin

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Rethinking the Org Chart: From Static Structure to Cultural Storyboard

Is Your Organization Chart Telling the Right Story? Most organizational charts are treated like internal documents, boxes and lines used for orientation, rarely for inspiration. However, in a workplace driven by collaboration, agility, and c

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The Future of Marketing Strategies for Autism Service Providers: Key Trends to Watch

As technology and digital trends continue to reshape our world, the future of marketing strategies for autism service providers depends on the ability to adapt and evolve. Staying ahead of emerging trends isn’t just about keeping up with th

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SEO for Autism Service Providers: How to Get Found Online by the Families Who Need You

Search Engine Optimization (SEO) helps websites rank higher on search engines like Google or Safari, making it easier for families to find the services they need. In today’s fee-for-service environment, SEO for autism service providers is e

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The Power of Storytelling: How Success Stories and Testimonials Build Trust

Are you looking for a powerful way to set your organization apart from other Autism service providers? Looking for a way to stand out in today’s world, where families have more choices than ever? Understanding how success stories and testim

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Marketing in a Fee-for-Service Model: Tips for Autism Service Providers

Switching to a fee-for-service model is a big step for autism service providers. It’s both exciting and overwhelming. Now, marketing in a fee-for-service model is essential for connecting directly with families and showing them why you’re t

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Annual Reports: Visual Storytelling Reflects Organizational Attitude, Personality, and Ambition

As the fiscal year wraps up, organizations across the corporate and public sectors are gearing up for annual report season. A clear trend has emerged in recent years: annual reports are moving away from dense, text-heavy formats to concise,

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TWG Communications Wins Design Award for New Town of Huntsville Brand

North Bay, Ontario (January 18, 2024) – TWG Communications Wins Silver at the 2023 Summit International Awards for the new Town of Huntsville Community Brand. This significant recognition reflects TWG Communications’ ongoing commitment to c

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COVID-19: Communicating in a Pandemic and Beyond – The Power of Infographics

Fact and fiction have competed for our attention since the beginning of time. What’s real versus what’s believable but not true are easily confused, especially in the digital age where content is shared in real time. Prior to March 2020, th

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How Much Should You Budget For Marketing

What To Spend On Marketing… It’s a valid question, and sooner or later, just about every business asks it. Marketing budgets cover all marketing related expenses, from traditional marketing like billboards and brochures, public relations an

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TWG Communications Produces GOLD Medal Winning Campaign Visuals For City Of Toronto

FOR IMMEDIATE RELEASE THURSDAY, AUGUST 6, 2020 The City of Toronto recently won Gold at the 2020 Municipal Waste Association annual Promotion and Eduction (P&E) Awards. Toronto won Gold for outstanding achievement in the Large Municipality

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Three things you need to know before developing your brand

So what’s in a brand? Your integrity. Your identity. Your soul. Your brand must convey who you are and what you do while being cognizant of who your audience is. Your brand has to speak for your organization and be reflective of your corpor

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Understanding the Elements of Design

There was a time when great design required a four year degree, a light box, expensive pencils and countless years of experience. Today, thanks to tools like Canva, Stencil, or Crello, businesses have easy access to a host of beautiful grap

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The great debate – In-house Marketing vs Agency Marketing

Every business asks themselves this question at one point or another. Should I invest in an in-house marketing person or team, or should I trust my marketing dollars to an outside agency? It’s a dilemma and needs to be carefully considered.

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Get The Most From Your Social Media Presence

Remember when FaceBook was a great place to share pictures with friends, when LinkedIn took business card trading to a whole new level and when Twitter gave you a place to vent about anything in 140 characters or less. It’s all still true,

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Tips For Your Next Landing Page

Once upon a time surfing meant grabbing your long board to hang ten on some rad curls. Today ‘surfing’ also means searching for info on the world wide web. Whether for research, entertainment or just good old time wasting, if you want web s

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Sell Products and Services with Infographics

Infographics are great at getting you noticed by conveying content in easy to understand ways with images, graphics and text. We recommend infographics as a practical way to sell your products and services through clear, concise, effective

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6 Northern Ontario Colleges = 1 Successful Initiative Campaign Generates $31 million.

The Study North Initiative (SNI) has enrolled over 656 new students* each spending nearly $16,000 a year in tuition, personal expenses, transportation, accommodation, meals and much more. That is great news for local economies with SNI gene

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Starting A Graphic Design Project?

Here Are 6 Important Points To Ponder… If you’re looking for custom graphic design for you new logo, an infographic, a product launch, a gala event, video production, print ads or, well just about anything, then here are 6 vitaly important

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5 types of infographics that you should know about

Infographics are powerful tools that allow you to share massive amounts of information in a short period of time. Part of what makes an infographic successful is how well the data works with the type of infographic you choose. Selecting a m

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Creating a visual identity that works

The origins of branding The term “brand” comes from the 1000 year old Norse word brandr which means “to burn”. It references a practice of marking livestock so their ownership could quickly and easily be identified. It’s use has shifted mea

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INFOGRAPHICS – A CLEAN AND SUCCINCT COMMUNICATION TOOL

Competing for audience attention in a digitally driven communication world can be a real challenge. The volume of content received on a daily basis is a never ending continuum and runs across multiple platforms from traditional media to soc

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TWG Captures Design Edge Canada Award

NORTH BAY, ON – TWG Communications is very pleased to announce they have been awarded the prestigious Design Edge Canada Award for their work on the ʻGiving Treeʼ, a donor recognition sculpture, at the Harris Learning Library. The Harris Le

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