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As the fiscal year wraps up, organizations across the corporate and public sectors are gearing up for annual report season. A clear trend has emerged in recent years: annual reports are moving away from dense, text-heavy formats to concise, visually engaging presentations powered by infographics. Gone are the days when annual reports were lengthy tomes…

Fact and fiction have competed for our attention since the beginning of time. What’s real versus what’s believable but not true are easily confused, especially in the digital age where content is shared in real time. Prior to March 2020, the world had heard reports of a respiratory illness in China, but little emphasis was…

What To Spend On Marketing… It’s a valid question, and sooner or later, just about every business asks it.  Marketing budgets cover all marketing related expenses, from traditional marketing like billboards and brochures, public relations and promotions to online activities like digital and social marketing campaigns and content marketing.  Regardless of the scale of your…

There was a time when great design required a four year degree, a light box, expensive pencils and countless years of experience. Today, thanks to tools like Canva, Stencil, or Crello, businesses have easy access to a host of beautiful graphic design templates to create awesome designs for their social media or marketing.  The thing…

Every business asks themselves this question at one point or another. Should I invest in an in-house marketing person or team, or should I trust my marketing dollars to an outside agency? It’s a dilemma and needs to be carefully considered. Both the risks and the returns have the potential to be high, which makes…

Remember when FaceBook was a great place to share pictures with friends, when LinkedIn took business card trading to a whole new level and when Twitter gave you a place to vent about anything in 140 characters or less. It’s all still true, well Twitter lets you vent twice as much now but, what some…

Once upon a time surfing meant grabbing your long board to hang ten on some rad curls. Today ‘surfing’ also means searching for info on the world wide web.  Whether for research, entertainment or just good old time wasting, if you want web surfers to hang ten on your landing page, then your landing page…