In 2022, the Ontario provincial government drastically changed the funding model for autism services. Before, service providers were directly funded, and clients would be referred to them to receive services. Under the new model, families receive funding directly and choose their preferred provider. This shift created a competitive marketplace where service providers must actively attract new clients and retain their current ones.

Hands thefamilyhelpnetwork.ca is a leading autism services provider in Northeastern Ontario. Faced with this new competitive landscape, they required a marketing strategy to adapt to the new funding model and maintain revenues. TWG was engaged to develop and implement this strategy.