The Inspire Centre (formerly the Cochrane Temiskaming Children’s Treatment Centre) hired TWG to launch its new brand and build momentum around its transformation. While not responsible for the brand design, TWG led the full rollout, including rebuilding the website from the ground up to improve user experience and attract more clients and staff.

Our team developed a suite of brand-aligned materials including banner stands, fabric walls, and building signage. We executed a multi-platform promotional campaign that included securing coverage across several media outlets, refreshing their social media presence, and optimizing their digital content. The launch positioned the Inspire Centre as a vibrant, modern organization and helped build strong brand recognition across northeastern Ontario, all while supporting the Centre’s ongoing mission to serve children and families.