Despite its prominence as the largest community in the Muskoka region, Huntsville lacked a distinct municipal identity, especially compared to neighboring towns. TWG was commissioned to design their new community brand to be used for town wayfinding, tourism promotion, economic development, and investment attraction. The use of vibrant, playful colors makes the brand feel warm and welcoming, and highlights its four-season appeal. The diamond grid is inspired by Huntsville’s iconic swing bridge with its prominent diamond railings and truss. This all comes together to create a contemporary eye-catching visual identity.