The Alcohol and Gaming Commission of Ontario (AGCO) sought a fresh, modern, and bilingual visual identity to reflect its professionalism and mandate. TWG Communications developed a refined new brand identity, presenting several design concepts before finalizing the chosen iteration. Comprehensive brand guidelines were created to ensure consistent application across all internal and external communications. The new identity has been widely embraced, delivering a bold, clean, and professional look that strengthens AGCO’s presence and reinforces its role in serving the public interest.