WG was tasked with promoting COKE’s partnership with the Olympic Torch Relay through an outdoor launch event. Given that the event took place in the middle of winter, it was critical to design signage that could withstand the winter elements while maintaining visual appeal. TWG created a range of materials, including banner stands, podium signs, and large posters. Each design adhered strictly to the rigorous design and approval standards set by COKE and the Vancouver Olympic Committee. The result was a suite of clean, professional, and brand-specific signage that successfully highlighted the partnership and supported a seamless event launch.