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Infographics are powerful tools that allow you to share massive amounts of information in a short period of time. Part of what makes an infographic successful is how well the data works with the type of infographic you choose. Selecting a matching type for the data will enrich your message and make your information easier…

The origins of branding The term “brand” comes from the 1000 year old Norse word brandr which means “to burn”. It references a practice of marking livestock so their ownership could quickly and easily be identified. It’s use has shifted meaning over the millennia, from herds, to artisan works, factory products, to the business promises…

Competing for audience attention in a digitally driven communication world can be a real challenge. The volume of content received on a daily basis is a never ending continuum and runs across multiple platforms from traditional media to social media to online properties. Deciphering all those never ending messages requires the skill of a surgeon…

BRANDING A BIG DEAL AND MORE WHAT’S THE BIG DEAL WITH BRANDING? If you’re a rancher, the big deal with branding, is the ability to identify members of your herd. If you’re in business, branding means creating and sharing your identity. Just as ranchers sear their brand onto the hides of the herd, you need…